The Brief:
A major player in the retail space sought to introduce a range of sophisticated adult sodas, designed to be enjoyed on their own or paired with spirits for the perfect mixed drink. The goal was to craft bold, unique, and premium flavours that would appeal to an adult audience, ideal for social gatherings, special occasions, or simply elevating everyday moments.
What We Did:
We developed a range of three elevated sodas, each crafted with fruit flavours sourced directly from their origin to ensure authenticity and depth of taste. The line up includes Roasted Pineapple, Mango & Mexican Lime, a tropical fusion with a citrusy zing; Blood Orange, a rich and slightly tangy citrus with a bold depth; and Clementine, a bright, refreshing option with a natural sweetness. Each soda is naturally sweetened with Fructose, ensuring they remain under HFSS guidelines while delivering a full bodied, refreshing flavour experience.
The Outcome:
Our flavour innovation and product composition impressed the retailer, securing us the business. These sodas bring a premium, grown up twist to soft drinks, offering a versatile and sophisticated choice for those looking for something beyond the ordinary.