OUR MISSION: VISION 2030.

At Hydrate, we are not just making soft drinks, we are engineering the future of hydration through scientific innovation and advanced R&D. Vision 2030 is our commitment to eliminating sugar, artificial sweeteners, and preservatives from soft drinks, without compromising on flavour or function.

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THE FUTURE OF FORMULATION.

At our state-of-the-art Innovation Centre, our technical specialists, R&D pioneers, and sensory experts push the boundaries of what’s possible, developing proprietary ingredient technologies that make clean-label soft drinks truly viable at scale.

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NATURE-LED INNOVATION.

Through bioconversion, precision formulation, and molecular hydration science, we replicate the sensory experience of sugar naturally, without synthetic additives. Unlike traditional reformulation approaches, we develop clean-label solutions that make soft drinks naturally sweetened without sugar or artificial alternatives and preserved using clean, plant-based technologies.

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REINVENTING SOFT DRINKS.

For decades, soft drinks have relied on sugar, artificial sweeteners, and chemicals. This outdated model has fuelled a health crisis and consumer backlash. True change demands scientific innovation, clean-label technology, and functional hydration, not just reformulation, but complete reinvention.

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