1. Introduction
This Cookie Policy explains how Hydrate Drinks Group Limited ("we", "us", or "our") and its group companies use cookies and similar tracking technologies on our website www.hydratedrinksgroup.com and any associated platforms ("Websites").

By continuing to use our Websites, you agree to the use of the cookies described in this policy. You can manage or disable cookies at any time through your browser settings or cookie preferences (see Section 7 below).

2. What Are Cookies?
Cookies are small data files stored on your computer or mobile device when you visit a website. Cookies help websites function efficiently and improve user experience. They also provide analytical insights and enable targeted advertising.

Types of Cookies

  1. First-party cookies – Set by the website owner (Hydrate Drinks Group).
  2. Third-party cookies – Set by external service providers (e.g., advertising platforms, analytics providers).

3. Why Do We Use Cookies?
We use first-party and third-party cookies for various purposes, including:

Essential Cookies (Strictly Necessary)

  • Required for the website to function properly.
  • Enable security features, authentication, and accessibility.
  • Cannot be disabled through user preferences.

Performance & Analytics Cookies

  • Help us analyse how visitors use the website (e.g., Google Analytics).
  • Track page views, session duration, and traffic sources.

Functionality Cookies

  • Remember your preferences (e.g., language, region, login details).
  • Enhance personalisation on repeat visits.

Advertising & Targeting Cookies

  • Used by third-party advertisers to show relevant ads based on browsing behavior.
  • Measure ad performance and prevent excessive ad repetition.

4. Other Tracking Technologies
In addition to cookies, we may use:

  • Web beacons (Tracking Pixels / Clear GIFs) – Small image files embedded in emails or web pages that track user interactions.
  • Flash Cookies (Local Shared Objects) – Used for storing data from Flash-based applications. These can be managed separately from browser cookies.

For more details on managing Flash Cookies, visit Adobe's Website Storage Settings Panel.

5. Do We Use Targeted Advertising?Yes, third-party advertising partners may place cookies on your device to:

  • Serve relevant ads based on your browsing behaviour.
  • Measure ad performance across different platforms.

These cookies do not store personally identifiable information, such as your name or contact details, unless explicitly provided.

You can opt out of targeted advertising via:

6. How Can You Control Cookies?

You have the right to accept or reject cookies. You can manage cookie settings through:

  1. Website Cookie Preferences
  2. Browser Settings
  3. Do Not Track (DNT) Settings

7. How Often Do We Update This Policy?

We may update this Cookie Policy periodically to reflect:

  • Changes in cookies used.
  • Updates in legal and regulatory requirements.

Any modifications will be posted on this page with the revision date at the top.

8. Where Can You Get More Information?
If you have questions about our Cookie Policy or data privacy practices, contact us at:

📧 Email: hello@hydratedrinksgroup.com
📍 Address: Unit 4, Mersey Reach, Galgate Drive, Liverpool, L30 6AD