CHAMPIONING NATURAL PRESERVATIVES.
The way soft drinks are preserved is undergoing a revolutionary transformation. For decades, artificial preservatives like sodium benzoate and potassium sorbate have been used to maintain shelf life, but they come with increasing concerns from consumers. Questions about their potential health risks and their role in synthetic, over-processed products have created a growing demand for natural, clean-label alternatives.
With Project R, we’re setting a new standard in the industry by becoming the first to introduce a completely natural preservative derived from fruit extracts into soft drinks. This groundbreaking innovation eliminates the need for artificial chemicals, delivering soft drinks that are 100% natural without compromising safety, freshness, or quality.
Our approach to removing artificial preservatives.
World-first innovation
At the forefront of industry change, Project R introduces a natural preservative that redefines how soft drinks are formulated. Derived from fruit extracts with antimicrobial properties, this solution has been independently certified as up to 21 times more effective than conventional artificial preservatives. This marks the first time a fully natural preservative has been used in soft drinks, representing a leap forward in clean-label innovation.
Consumer-first solutions
Artificial preservatives have long raised concerns about potential allergic reactions, gut health impacts, and lingering chemical residues. Our natural preservative provides a solution that aligns with modern consumer expectations, offering transparency, safety, and simplicity while maintaining exceptional quality and shelf stability.
Collaborating with industry leaders.
This innovation was developed in partnership with experts Camden BRI and the British Soft Drinks Association (BSDA), ensuring it meets the highest industry standards. Together, we’ve validated its effectiveness across multiple beverage formulations.
Traditional preservation methods, such as high-temperature pasteurisation, consume significant energy and water. By adopting a natural preservative, we’re reducing our carbon footprint and promoting sustainability at every stage of production. Additionally, by extending shelf life naturally, we’re helping to reduce food waste, benefiting both retailers and consumers.
Through Project R, we’re redefining what it means to preserve soft drinks. This is more than an innovation, it’s a movement toward healthier, cleaner, and more sustainable soft drinks. By leading the charge in natural preservation, we’re not just responding to consumer demand; we’re creating the future of soft drinks.