The Brief:
We’ve set out to create a new kind of soft drink that delivers the bold, classic soda experience consumers love while offering an added functional benefit: fibre for digestive health. This range needed to be zero sugar, naturally sweetened with stevia, and completely free from artificial ingredients and allergens while maintaining a clean-label formulation and strong flavour delivery.
What We Did:
We formulated three classic soda variants, Classic Cola Zero, Lemonade, and Orange Soda, using natural stevia sweetening for a balanced taste without sugar. By incorporating chicory root inulin, we provided digestive benefits while enhancing mouthfeel, ensuring a texture that closely mimics traditional sugar-sweetened sodas. Our process focused on strong flavour delivery, maintaining the crisp, refreshing carbonation expected from classic soft drinks.
The Outcome:
The range successfully combined great taste with functional benefits, offering a clean-label, allergen-free alternative to traditional sodas. The introduction of prebiotic fibre brought an added health advantage, appealing to both health-conscious consumers and soda lovers alike. This range reinforces the idea that zero-sugar, functional soft drinks can still deliver on flavour, refreshment, and enjoyment.