The Brief:
Create a range of electrolyte drinks designed for performance hydration, formulated to support gym-goers and sports nutrition enthusiasts. The goal was to develop a clean, effective hydration solution in a 250ml ready-to-drink can, delivering essential electrolytes with zero sugar, zero calories, and natural sweetness from Stevia.
What We Did:
We developed two refreshing electrolyte drinks, each containing 500mg of salt per can, to help replenish essential minerals lost during exercise and support optimal hydration:
Citrus
A crisp, zesty flavour designed for a refreshing post-workout boost.
Raspberry Lemonade
A bold, tangy blend that balances hydration with a fruity twist.
By focusing on clean, functional ingredients, we created a product that supports endurance, recovery, and hydration without unnecessary additives.
The Outcome:
Set to launch very soon, the range has already received positive feedback from those in the fitness and sports nutrition community, who have praised its great taste and effectiveness. As demand for functional, performance-driven hydration continues to grow, we are excited to bring this science-backed, refreshing solution to market.