The Brief:
The brief was to create a clean, naturally sweetened energy drink in a 250ml can, packed with added vitamins and minerals for a functional yet refreshing boost. The formula needed to deliver the energy kick consumers expect, without artificial sweeteners or synthetic caffeine. Instead, we used natural caffeine from green coffee beans and Stevia for sweetness.
What We Did:
We developed a natural alternative to the classic energy drink, offering the same invigorating experience with added Vitamin B6 and B12 to support energy metabolism. By carefully balancing flavour and function, we ensured that each sip provided a clean, refreshing lift, without the artificial additives typically found in mainstream energy drinks.
The Outcome:
Launched nationwide in 2024 with a leading retailer, Enhance Energy quickly gained amazing consumer feedback, proving that a clean energy drink can deliver both great taste and performance. With strong initial success, we are now in discussions with additional partners to expand the brand’s reach and bring natural energy to even more consumers.