The Brief:
We set out to create a range of naturally sweetened, carbonated functional drinks that deliver real benefits beyond hydration. Each drink needed to offer targeted support for mind, body, and wellbeing, using carefully selected ingredients backed by science. To keep the range clean and refreshing, we used Stevia Reb M, ensuring great taste without added sugar or artificial sweeteners.
What We Did:
A trio of functional drinks was developed, each designed to support a specific need state, with carefully balanced flavours that complement their benefits:
Focus
Blueberry & Mint – Designed to support mental performance and reduce tiredness, this blend includes Thiamine, Riboflavin, Niacin, Pantothenic Acid, Vitamin B6, Biotin, Vitamin B12, Guarana Seed Extract, Caffeine, and Panax Ginseng Root Extract for sustained alertness and clarity.
Relax
Peach & Elderflower – Crafted to support relaxation and nervous system function, this soothing combination features Ashwagandha Extract, Green Tea Leaf Extract, and Magnesium Lactate, promoting a sense of calm and balance.
Immunity
Apple & Ginger – Created to help maintain a strong immune system, this invigorating blend contains Vitamin A, Vitamin B6, Vitamin C, Zinc, Selenium, Vitamin B12, and Vitamin D3, supporting overall health and wellbeing.
The Outcome:
Set to launch very soon, the range has already received positive feedback from our in-house team and early testers, who have praised both the taste and functionality of the drinks. With a strong market demand for functional beverages, we are excited to introduce these refreshing, science-backed drinks to consumers, delivering great flavour with real benefits.