The Brief:
Create a range of electrolyte drinks designed for performance hydration, formulated to support gym-goers and sports nutrition enthusiasts. The goal was to develop a clean, effective hydration solution in a 250ml ready-to-drink can, delivering essential electrolytes with zero sugar, zero calories, and natural sweetness from Stevia.
What We Did:
We developed two refreshing electrolyte drinks, each containing 500mg of salt per can, to help replenish essential minerals lost during exercise and support optimal hydration:
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Citrus – A crisp, zesty flavour designed for a refreshing post-workout boost.
By focusing on clean, functional ingredients, we created a product that supports endurance, recovery, and hydration without unnecessary additives.
The Outcome:
The range has already received positive feedback from those in the fitness and sports nutrition community, who have praised its great taste and effectiveness. As demand for functional, performance-driven hydration continues to grow, we are excited to bring this science-backed, refreshing solution to market.