The soft drinks industry has relied on artificial preservatives to extend shelf life, but at a cost. Chemicals like sodium benzoate and potassium sorbate have long been under scrutiny for their potential health risks, including allergic reactions, gut health disruption, and long-term toxicity concerns.
Consumers are demanding change. They want clean-label products, free from synthetic additives, without compromising on safety or freshness. The industry needs a solution that doesn’t just replace chemical preservatives, it needs a breakthrough.
The problem:
- Artificial preservatives were created to solve a problem, but they’ve become part of it.
- Health concerns - studies link artificial preservatives to immune response disruptions, gut microbiome imbalances, and potential long-term health risks.
- Taste Interference –synthetic preservatives alter flavour profiles, leaving an aftertaste that diminishes the drinking experience.
- Sustainability Impact – traditional pasteurisation and chemical-based preservation contribute to high energy consumption, increased emissions, and unnecessary waste.
The breakthrough: A revolutionary natural preservative.
Project R is rewriting the rules. We’ve developed a game-changing, 100% natural preservative derived from fruit, eliminating the need for synthetic chemicals while delivering 21 x more effectiveness than traditional preservatives.
Through advanced antimicrobial technology, this innovation protects soft drinks without affecting taste, texture, or nutritional integrity, offering a clean-label solution for the next generation of soft drinks.
Project R is not just an alternative it’s a transformation. By 2030, we are on track to eliminate artificial preservatives from soft drinks, proving that clean, natural, and effective solutions are the future.