The Brief:
We set out to create a range of premium, non-alcoholic mocktails. Sugar free, zero calorie, and free from artificial sweeteners, all in a convenient 250ml ready to drink can. The goal was to craft a product that felt indulgent yet guilt-free, perfect for any occasion, whether at home, out with friends, or as a stylish alcohol alternative. The design needed to be cool, simple, and communicate exactly what makes these drinks stand out: Zero calories, Zero sugar, Zero artificial sweeteners, and 0.0% ABV.
What We Did:
Using 100% natural ingredients, we carefully developed a range of five mocktails, each designed to capture the essence of a classic cocktail without the alcohol or added sugar. The lineup featured Dirty Mojito, Dirty Raspberry Mojito, Dirty Margarita, Dirty Spritz, and Dirty Fizz, delivering bold, authentic flavours that mirror the complexity and refreshment of their alcoholic counterparts offering a perfectly balanced taste, ensuring a sophisticated and enjoyable experience, guilt-free.
The Outcome:
Launched nationwide with a leading retailer, Dirty Laundry quickly gained traction, receiving outstanding reviews from consumers. The Dirty Mojito emerged as the top-rated flavour, and we are now in discussions with additional partners to expand the brand’s reach, solidifying its place in the fast- growing non-alcoholic beverage market.