The Brief:
A leading retailer wanted to transform its existing flavoured water range by replacing artificial sweeteners with a natural alternative. The goal was to maintain the crisp, refreshing taste while offering a cleaner-label product that meets evolving consumer preferences.
What We Did:
We completely overhauled the existing recipes, reformulating each flavour from the ground up to enhance taste and achieve a naturally sweet profile. By replacing artificial sweeteners with Stevia Reb M, we ensured the drinks retained their signature sweetness without compromise. The new range featured reimagined versions of Lemon & Lime Still, Lemon & Lime Sparkling, Blood Orange Sparkling, and Summer Berries Sparkling, alongside an exciting new addition, Peach & Raspberry Still, offering consumers even more variety and refreshment.
The Outcome:
The updated range saw an impressive 40% increase in sales, with overwhelmingly positive consumer feedback. The success of the launch demonstrated that natural sweeteners can deliver great taste while aligning with modern health-conscious trends.