The Brief:
A leading retailer wanted to introduce its own branded kids' flavoured water, designed to compete with the category leader while offering a clean-label alternative. The drinks needed to feature mainstream, kid-friendly flavours without any artificial sweeteners or added sugar. Additionally, the range had to be resealable, marking the retailer’s first entry into this fast-growing segment.
What We Did:
We developed a delicious range of still-flavoured waters tailored for children, free from juice and added sugar. By naturally sweetening with Stevia Reb M, we ensured a great taste without compromise. The range launched with two vibrant flavours, Apple & Raspberry and Orange Burst, crafted to appeal to young taste buds while giving parents peace of mind.
The Outcome:
Though newly launched, the range has already received strong online feedback, with parents praising the great taste and healthier ingredients. As the product gains traction, it positions the retailer as a key player in the growing kids' flavoured water market.